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Johnsons Cars

Jan 20 TVC
ProjectJan 20 TVC
Date

Jan 2025

Description

Johnsons Cars highlights its retail footprint in this television commercial for the January 2020 campaign. The film captures a modern automotive dealership, utilizing drone footage to provide a wide perspective of the forecourt and vehicle inventory. Produced by AdSmart from Sky, the spot leans into a cinematic aesthetic, employing clean, live-action techniques to showcase the professional retail environment. The movement centers on highlighting vehicle models and showroom details through sweeping pans and daylight exterior shots.

Style

Horizontal, Cinematic, Clean

Techniques

Drone footage

Industries

Mass Market Automotive

Color
Medium Grey
Pure White
Jet Black
Background

Retail Storefront

Context

TVC / TV Commercial

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