JOAN Design

Brand Identity

Brand

JOAN Design

ProjectBrand Identity

Date

Oct 2024

Description

JOAN Design explores experimental form and conceptual object development through this comprehensive Brand Identity project. The work utilizes a mix of 3D render / CGI and motion graphics to catalog a series of sculptural furniture, including seating and geometric tableware, presented with a clean, minimalist aesthetic. Featuring contributions from motion designer Vincenzo Marchese Ragon, the project leans into high-contrast color palettes and precise typographic layouts to frame each artificial object. The execution bridges digital gallery interfaces and editorial print design, maintaining a focus on clarity through sharp, modern composition and varied material textures.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Motion Graphics

Background

White Seamless

Context

Brand Film / Corporate Video