Jiří Thýn

Aug 2022

The brand identity for artist Jiří Thýn, developed by Anymade Studio, spans a cohesive visual system across print, exhibition collateral, and gallery architecture. The project leans into a minimal and tactile aesthetic, utilizing a bold color palette of lime green and royal blue to offset monochrome photographic elements. Central to the identity is the use of high-contrast typography, applied across editorial layouts, large-scale outdoor advertising, and exhibition signage. The execution emphasizes raw material textures—incorporating stone, concrete, and draped fabric—that mirror the sculptural focus of the work. Throughout the exhibition space, the graphic design informs spatial interventions, including partitioned walls and banners that integrate with the brutalist architecture of the host venues.

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