Jimmy Dean
Cowboy in the City | Waffle
Brand
ProjectCowboy in the City | Waffle
Date
May 2026
Description
Jimmy Dean introduces its latest breakfast offering, the Cowboy in the City Waffle, through a commercial directed by William McVay. The film leans into a saturated aesthetic, pairing warm, inviting color palettes with retro graphic framing and bold typography to highlight the product's 20 grams of protein. Captured with live-action techniques, the spot centers on a breakfast centerpiece featuring a stack of golden-brown waffles, before introducing a cowboy-hat-clad talent to present the packaged product. The campaign balances high-energy visuals with clear callouts to the item's nutritional profile and flavor.
Style
Vertical, Commercial, Saturated, Warm, Retro
Industries
CPG / Packaged Food
Color
Caramel
Lemon
Cream
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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