Jimmy Dean
Cowboy in the City | Waffle
Brand
ProjectCowboy in the City | Waffle
Date
May 2026
Description
Jimmy Dean introduces its new waffle range in a campaign titled Cowboy in the City. The commercial leans into a vibrant aesthetic, utilizing saturated warm tones and retro graphic framing to highlight the product’s core features. Directed by William McVay, the spot balances live-action technique with bold, stylized typography. The sequence emphasizes the product’s nutritional profile against a stylized landscape, transitioning to on-camera talent to showcase the packaged goods.
Style
Vertical, Commercial, Saturated, Warm, Retro
Industries
CPG / Packaged Food
Color
Caramel
Lemon
Cream
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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