Jet Set
JET SET CAMPAIGN
Brand
ProjectJET SET CAMPAIGN
Date
Dec 2024
Description
The Jet Set campaign is a fashion editorial series set against the expansive backdrop of an alpine landscape. Photographer Haris Farsarakis captures the collection across a series of outdoor platforms and stone-paved environments, emphasizing the scale of the surroundings. The imagery utilizes a clean aesthetic, with natural light and high-contrast compositions defining the look of the outerwear. The editorial features various combinations of puffer jackets and patterned trousers, with a focus on textures and crisp silhouettes against snow-capped peaks.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Color
Pure White
Background
Mountain
Context
Advertising Campaign
Associated creatives
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