Jacob & Co: Jacob & CO jewelry Summer 2024

Jul 2024

The Jacob & Co Summer 2024 campaign captures a series of intimate, high-fashion portraits that emphasize the intricate craftsmanship of the brand's latest fine jewelry collection. Photographer Selwyn Tungol leans into a polished, macro-focused aesthetic to spotlight signature motifs, including pavé-diamond handcuffs, key-shaped charms, and elaborate floral-cluster sets featuring vivid rubies. The imagery utilizes a deliberate interplay of textures, contrasting the reflective brilliance of rose gold and diamonds against the tactile depth of glossy black patent leather, silk, and structured suiting. Featuring model Theolanda Franco, the campaign shifts between clean, high-key studio compositions and moody, low-key chiaroscuro lighting to accentuate the structural details of each piece.

Vertical, Commercial, Clean

Macro

Advertising Campaign