Jacob & Co

Jul 2024

The Jacob & Co Summer 2024 campaign captures a series of intimate, high-contrast portraits that spotlight the intricate craftsmanship of the brand's latest fine jewelry collections. Through the lens of photographer Selwyn Tungol, the imagery leans into a macro aesthetic, isolating individual pieces like pavé-set handcuff motifs, delicate key charms, and vibrant ruby-encrusted floral clusters against moody backdrops and rich, deep red tones. Featuring model Theolanda Franco, the campaign pairs the luxury hardware with bold textures, including glossy patent leather and minimalist silk, to emphasize the metallic sheen of rose gold and silver. The work utilizes precise studio and beauty lighting to draw out the reflective facets of diamond settings and the saturated depth of the jewelry's gemstone elements.

Vertical, Commercial, Clean

Macro

Jewellery

Advertising Campaign