Irving Farm Coffee
Coffee Bag Brand Design
Aug 2022
Irving Farm Coffee introduces a redesigned visual identity for its retail packaging, centered on a recurring typographic system that defines the brand's presence across its single-origin and signature blends. The project features a minimalist approach to graphic design, utilizing bold, condensed sans-serif lettering across matte pouch finishes in black and white. The system integrates functional, color-coded labeling to distinguish between roast profiles, complemented by illustrated mascot graphics and vector illustrations of the New York City skyline. Illustrator Cameron Cook contributed custom artwork to the reverse panels, while the overall design adapts to both clean studio presentations and active retail environments with natural light.
