Irving Farm Coffee: Coffee Bag Brand Design

Aug 2022

Irving Farm Coffee introduces a refreshed packaging identity, centering on a bold typographic system that anchors the brand's New York roastery presence. Designed with a minimalist aesthetic, the project employs repeating sans-serif layouts to create a consistent visual rhythm across both white and matte black pouches. Illustrator Cameron Cook provides detailed graphic assets, including line-art interpretations of the city skyline and abstract motifs that appear on the reverse of the packaging. The design system leverages high-contrast color labels to differentiate roasts and single-origin offerings, visible in both studio presentation shots and active retail environments.