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IRO: Iro S/S 24 Lookbook

Brand
IRO
Date

Mar 2024

Description

The IRO Spring/Summer 2024 lookbook presents a collection deeply rooted in coastal movement and relaxed menswear silhouettes. Photographed by Sebastien Giraud, the imagery captures model Teo Fortin navigating a variety of seaside environments, from sun-drenched dunes and rocky coastlines to paved coastal paths. The editorial approach emphasizes a fluid, tactile aesthetic, moving between warm, earthy palettes and high-contrast monochrome frames. The styling balances layered textures—including lightweight overshirts, hooded cardigans, and leather jackets—with casual beach-ready essentials. The execution leans into a reportage-style spontaneity, utilizing natural light and motion to integrate the collection within its outdoor setting.

Style

Editorial, Horizontal

Techniques

Natural light

Industries
Menswear
Context

Lookbook

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