Irn Bru: Carnival
Brand
Date
Jan 2025
Description
Irn Bru presents Carnival, a vibrant promotional campaign within the festivals and events sector. This animated advertising video utilizes motion graphics and neon aesthetics to spotlight the atmosphere of an amusement park. The creative execution, developed by AdSmart from Sky, centers on illuminated fairground signage and ride illustrations set against a dark background. The piece transitions through glowing tunnels to showcase thrill rides and carnival attractions, maintaining an energetic pace.
Style
Horizontal, Commercial, Action, Neon
Techniques
Animation, Motion Graphics
Industries
Color
Sky Blue
Scarlet
Background
3D Rendered Scene
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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