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Irn Bru

Carnival
ProjectCarnival
Date

Jan 2025

Description

Irn Bru presents the Carnival campaign, an animated advertising spot produced by AdSmart from Sky. The project focuses on a promotional narrative for a holiday fair, utilizing motion graphics and a high-energy pace to showcase various amusement park attractions. The visual execution leans into a bold aesthetic, featuring neon sign illustrations and glowing tunnel effects against a high-contrast dark background. The animation highlights diverse fairground elements ranging from thrill rides and games to food stalls, creating a vibrant visual experience.

Style

Horizontal, Commercial, Action, Neon

Techniques

Animation, Motion Graphics

Industries

Festivals & Events

Color
Sky Blue
Scarlet
Background

3D Rendered Scene

Context

Advertising Campaign, TVC / TV Commercial

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