Intra
First Look
Jun 2026
For the First Look campaign, Intra leans into a sharp, minimalist aesthetic that bridges the gap between athletic heritage and contemporary streetwear. Photographer Finn Waring captures a series of intimate, high-impact portraits that highlight the brand's technical sportswear through an editorial lens. By utilizing both high-key, stark white backdrops and dramatic, low-key lighting, the imagery emphasizes the tactile qualities of the fabric, from crisp nylon windbreakers to intricate embroidery. The collection showcases a variety of national-themed jackets, featuring bold color-blocking and stylized graphic motifs that underscore the brand's global identity. Aartthie provides the fashion styling, expertly balancing the utilitarian nature of the garments with personal, street-inflected details like hoop earrings and beanies. The visual narrative is further refined by Annie Alvin, whose set design ensures a clean, static composition that allows the branding and texture to command attention. Lizey J serves as the hair and makeup artist, crafting a polished, raw look that complements the subjects' natural features. With techniques ranging from studio strobe lighting to cinematic close-ups, the campaign feels both gritty and sophisticated. First Look acts as a definitive visual study, merging athletic function with bold personal expression to firmly establish the Intra identity within the competitive fashion industry.
Vertical, Commercial
Natural light
