InStyle Greece

May 2026

In Black Gold, a compelling beauty campaign for InStyle Greece, photographer Levin Lee expertly navigates the intersection of cosmetic art and high-end editorial portraiture. This series of close-up portraits leans into the concept of metallic luxury, using gold as a primary narrative thread that binds the collection together. By focusing on intricate applications—ranging from bold metallic lip pigments and sequined brows to graphic gold eyeliner—the work explores the interplay between luminous skin texture and opulent jewelry. The visual strategy favors a combination of soft natural light and precise studio strobe setups, which serves to highlight the delicate contours of the face while maintaining an air of refined minimalism. Each image is meticulously composed to frame the subject with elegance, often utilizing subtle gestures and sleek, pulled-back hairstyles to keep the focus squarely on the vibrant makeup aesthetics. Through the use of polished gradients and thoughtful color blocking, Lee achieves a sophisticated visual rhythm that elevates traditional beauty photography into something more conceptual. This project channels a distinct editorial minimalism, proving that when the focus is sharpened to such an extreme degree, the smallest details—a crystal accent here, a branded hoop there—carry immense weight. The result is a cohesive and visually arresting study in radiance that captures the essence of luxury cosmetics through a modern, high-fashion lens.

Editorial, Vertical, Editorial, Vertical

Natural light, Studio strobe

Cosmetics, Beauty