Inglot: AMC Eyeliner Gel 77 Campaign
Brand
Date
Oct 2025
Description
Inglot’s campaign for the AMC Eyeliner Gel 77 highlights the product’s application through a focused beauty portrait series. Featuring model Barbara Palvin, the imagery centers on high-contrast, graphic winged eyeliner set against a clean, minimalist backdrop. The project utilizes polished studio lighting and vertical compositions to maintain a sharp, technical aesthetic throughout the series. The aesthetic leans into a commercial approach, emphasizing detail and texture in the product’s finish.
Style
Vertical, Clean, Polished, Commercial
Techniques
Beauty Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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