ING

Aug 2026

Financial advertising often defaults to dry, data-driven messaging, but the latest spot for ING, titled Savings Is In - Parking, takes a sharp, comedic left turn into the absurd. Crafted by the team at Ogilvy Australia, this commercial utilizes a humorous, lifestyle-led narrative to transform the mundane act of paying for parking into an unforgettable encounter. The project employs a polished live-action technique, grounding the fantastical premise in a realistic setting before introducing the unexpected: a full-grown lion lounging calmly in the backseat of a couple's car. The tension between the intense gaze of the lion reflected in the rearview mirror and the cool, collected demeanor of the passengers builds a masterful level of suspense that pays off in a moment of dry, observational comedy. To achieve the seamless integration of the predator into the suburban scene, the production relies on sophisticated VFX and visual effects, ensuring the creature feels physically present within the vehicle's confined space. With production support from Photoplay and Playtime, the film leans into cinematic pacing and slow motion to heighten the comedic absurdity of the narrative, proving that banking communications can successfully break the mold through clever creative direction and a bold, imaginative vision that prioritizes entertainment value over traditional industry cliches.

Humorous, Lifestyle, Commercial, Cinematic

Live-action Technique, Slow motion, VFX / visual effects

Banking, Finance