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Incard: Brand Identity

Brand
Incard
Date

Sep 2024

Description

The brand identity for Incard establishes a modern visual language for the fintech sector, utilizing a high-contrast aesthetic that pairs dark-themed digital interfaces with vibrant green accents. Developed by Brand Appart, the project spans a comprehensive system including website UI, physical signage, corporate literature, and outdoor advertising assets. The design framework relies on clean sans-serif typography and geometric layouts to maintain consistency across both physical and digital touchpoints. Utilizing 3D render/CGI and minimalist UI illustration techniques, the identity features recurring motifs of metallic coins and sleek financial cards, projecting a streamlined, modern feel tailored for digital entrepreneurs.

Style

Horizontal, Commercial, Clean, Minimalist

Industries
Fintech
Color
Jet Black
Pure White

Associated creatives

Brand Appart
Brand AppartGraphic Design
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