Logo

Incard

Brand Identity
Brand
Incard
ProjectBrand Identity
Date

Sep 2024

Description

The brand identity for Incard establishes a visual language tailored to the fintech sector, utilizing high-contrast black-and-white typography punctuated by vibrant accent green. The system spans digital interfaces, physical directional signage, and corporate literature, anchored by minimalist UI structures and modern sans-serif typefaces. The execution relies on 3D render and CGI techniques to bring financial assets to life, such as floating metallic coins and platinum business cards, set against dark, moody digital environments or clean, minimal backgrounds. The design language, developed by Brand Appart, prioritizes clarity and responsive layouts to reflect a modern fintech aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Fintech

Color
Jet Black
Pure White

Associated creatives

Brand Appart
Brand AppartGraphic Design
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