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IHI Therapy Center

The Hoop
ProjectThe Hoop
Date

Apr 2026

Description

IHI Therapy Center explores internal emotional landscapes in 'The Hoop,' an animated visual sequence that utilizes character illustrations and mirror reflections to create a sense of introspection. The project leans into a distinct moody palette, anchored by deep purple tones and careful symbolic framing. The work was developed by Deiff Mg, who managed agency, production, and post-production duties. The piece employs vector-based hand-drawn animation to translate complex emotional depth into a vertical format.

Style

Artistic, Vertical, Moody

Techniques

Animation, Vector

Color
Violet
Jet Black
Crimson
Background

Illustrated Frame

Context

Brand Film / Corporate Video

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