IHI Therapy Center
The Hoop
Brand
ProjectThe Hoop
Date
Apr 2026
Description
The Hoop for IHI Therapy Center is an animated visual sequence that leans into an introspective narrative. The project utilises a distinct purple-toned color palette and hand-drawn animation to explore emotional depth. Developed by Deiff Mg across agency, production, and post-production, the work features a series of character illustrations and symbolic framing. The piece employs vector-based assets and moody lighting to achieve its thematic, artistic result.
Style
Artistic, Vertical, Moody
Techniques
Animation, Vector
Color
Violet
Jet Black
Crimson
Background
Illustrated Frame
Context
Brand Film / Corporate Video
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