IHI Therapy Center
The Hoop
Brand
ProjectThe Hoop
Date
Apr 2026
Description
IHI Therapy Center explores internal emotional landscapes in 'The Hoop,' an animated visual sequence that utilizes character illustrations and mirror reflections to create a sense of introspection. The project leans into a distinct moody palette, anchored by deep purple tones and careful symbolic framing. The work was developed by Deiff Mg, who managed agency, production, and post-production duties. The piece employs vector-based hand-drawn animation to translate complex emotional depth into a vertical format.
Style
Artistic, Vertical, Moody
Techniques
Animation, Vector
Color
Violet
Jet Black
Crimson
Background
Illustrated Frame
Context
Brand Film / Corporate Video
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