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Idaho Office of Drug Policy

Fentanyl: All It Takes Is Everything | Pause: Lunch Break
Date

Apr 2026

Description

The Idaho Office of Drug Policy addresses substance safety through this focused public awareness campaign. Titled 'Fentanyl: All It Takes Is Everything | Pause: Lunch Break,' the project features industrial site footage that follows construction workers navigating their daily routines. The creative direction, led by Richard Linnett, balances urgency with a grounded aesthetic. Produced by Dylan Amundson, the live-action project utilizes cinematic techniques and natural light to maintain a clean, realistic tone throughout the messaging. The work is framed in a vertical format, tailored for mobile-first dissemination.

Style

Vertical, Cinematic, Clean

Techniques

Analogue / film, Natural light

Industries

Public Awareness

Color
Amber
Lime
Background

Construction Site

Context

TVC / TV Commercial

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