ICON Magazin Germany
Schnee von Heute
Brand
ProjectSchnee von Heute
Date
Dec 2025
Description
For ICON Magazin Germany, 'Schnee von Heute' captures a high-fashion narrative set against the stark, expansive backdrop of the alpine mountains. The editorial explores the tension between luxury textures and a rugged winter environment, utilizing high-contrast lighting to elevate both apparel and accessories. Photographer Andreas Ortner frames model Lou Schoof in a series of monochromatic and desaturated compositions that emphasize tactile materials, from feathered outerwear to structured knitwear. With fashion styling by Dennis Schneider and hair by Uli Wissel, the project leans into a minimalist aesthetic, utilizing natural light and analogue film techniques to bring a raw, windswept quality to the editorial.
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