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Iberia Airlines: The Christmas Dilemma

Date

Dec 2024

Description

Iberia Airlines explores the complexities of seasonal travel in "The Christmas Dilemma," a campaign developed by agency McCann Madrid. The cinematic project focuses on the interactions between passengers and airline staff within a bustling airport environment, capturing the nuances of check-in procedures and holiday departures. The visual narrative leans into a clean, live-action technique, utilizing natural ambient lighting and a cool color palette to maintain a grounded, realistic atmosphere throughout the transport hub setting. Production was handled by Júpiter, with original audio and sound design provided by OEO and media strategy supported by Havas Media.

Style

Horizontal, Cinematic, Cool, Clean

Industries
Color
Jet Black
Navy
Background

Transport Hub

Context

TVC / TV Commercial

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