Iberia Airlines

The Christmas Dilemma

Brand

Date

Dec 2024

Description

Iberia Airlines explores the holiday season in 'The Christmas Dilemma,' a cinematic campaign capturing the interactions between passengers and airline staff within a busy transport hub. The film leans into a realistic aesthetic, focusing on the procedural elements of travel such as passport checks and airport departure boards. Produced by Júpiter with creative direction from McCann Madrid, the project utilizes live-action techniques and natural ambient lighting. The visual language maintains a clean, cool color palette to frame the narrative of seasonal transit.

Style

Horizontal, Cinematic, Cool, Clean

Industries

Airlines

Color

Jet Black

Navy

Background

Transport Hub

Context

TVC / TV Commercial