Hulu: Word Travels Fast
Brand
Date
Feb 2024
Description
Hulu taps into the intersection of sports culture and streaming in this comedic campaign, 'Word Travels Fast.' The commercial leans into a playful narrative, centering on a locker room prank where professional football player Jalen Hurts finds his nameplate humorously swapped to 'Hulu Has Live Sports.' Developed with creative support from Translation, the project utilizes cinematic, live-action techniques to bridge the gap between stadium energy and home viewing. The spot captures team reactions and broadcast montages to highlight the streaming platform’s live sports offering through a lighthearted, narrative-driven lens.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Forest Green
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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