Huggies
Kimberley Clark
Brand
ProjectKimberley Clark
Date
Jan 2025
Description
This commercial for Huggies, produced by AdSmart from Sky, focuses on the brand's baby wipes through a series of intimate, domestic scenes. The film captures the connection between parents and newborns, utilizing warm lighting and natural tones to define the visual narrative. The project employs a live-action technique to document quiet, nurturing family moments. It is presented in a horizontal format designed for broadcast commercial viewing.
Style
Horizontal, Commercial, Warm
Industries
Grocery
Color
Pure White
Crimson
Context
TVC / TV Commercial
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