This commercial campaign for Huggies captures the early stages of newborn care through a series of intimate, observational moments. Set across hospital and home environments, the production documents interactions between parents, medical staff, and infants to showcase the utility of the brand's zinc-enriched layers and skincare products.
Produced by helium.film, the project utilizes live-action technique to maintain a clean and warm aesthetic. Post-production and sound design were handled by Vandal, grounding the narrative in a realistic, family-focused tone.
