HTC’s campaign for "Get Internet That Actually Works" is a 30-second commercial spot that highlights the frustrations of unreliable home connectivity. Through comedic staging, the production depicts various scenarios of signal loss, focusing on the everyday reality of digital communication.
Directed with a polished, live-action technique, the project utilizes bright lighting to frame the subject’s experiences, from video call interruptions to makeshift office setups. Brandon provided the agency and creative direction for this telecommunications spot.
