HONOR

Jan 2026

This commercial campaign for the HONOR Magic Air Pro 8 highlights the smartphone through a series of dynamic sequences set within a minimalist circular studio. The production leverages high-contrast lighting and a monochromatic palette to frame the device alongside a cast of fashion models, emphasizing a clean and contemporary aesthetic. Featuring integrated VFX and visual effects, the film transitions from wide-angle choreography to detailed x-ray views of the device's internal components. The production, managed by Mod Shanghai with creative input from HONOR and WPP's GroupM, relies on precise motion to showcase the product's design. Sound design is provided by Monster Music.

Horizontal, Commercial, Clean, Minimalist

VFX / visual effects

Consumer Electronics

Set-dressed

TVC / TV Commercial