Honda: Dream On
Brand
Date
Dec 2022
Description
Honda’s Dream On campaign highlights the versatility of its latest SUV, framing the vehicle against a range of demanding environments. The commercial shifts from rugged off-road tracks and desert landscapes to expansive mountain highways, emphasizing the vehicle's performance across varied terrain. Produced by Unicorns & Unicorns, the film utilizes cinematic lighting and energetic pacing to underscore the SUV's capability. The execution leans into a live-action technique, capturing the vehicle's exterior through high-contrast blue tones to reinforce its presence in both natural and paved settings.
Style
Horizontal, Action, Cinematic
Industries
Color
Cobalt
Background
Road
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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