HomeEquity Bank Unmasking the Tech Support Scam 2023

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HomeEquity Bank addresses digital fraud in 'Unmasking the Tech Support Scam,' a commercial focused on consumer education. The project features a protagonist addressing the viewer directly to explain the mechanics of common tech support scams. Produced by Zulubot, the film utilizes clean framing and minimalist studio lighting to maintain a direct tone. The production employs a live-action technique, captured against a bright white seamless background to ensure the messaging remains the primary focus.