HomeEquity Bank Catch The Scam - CRA Scam 2023

About

HomeEquity Bank addresses fraud prevention in 'Catch The Scam - CRA Scam,' a campaign designed to educate viewers on common financial security threats. The project utilizes a documentary-style narrative to break down scam tactics, employing investigative corkboard documentation and recreated interviews to contextualize the information. Leaning into a nostalgic visual palette, the work blends archival media with modern branding. The production incorporates desaturated tones and analogue film techniques to create a grounded, informative aesthetic that distinguishes itself from standard banking communications. Creative development, production, and post-production were handled by Zulu Alpha Kilo. Additional contributions include media services from iQuanti and public relations support from Provident.