Home Instead
Ivybridge Home Care- Recruitment
Brand
Date
Feb 2025
Description
This recruitment campaign for Ivybridge Home Care, produced by AdSmart from Sky for Home Instead, focuses on the essential role of professional companionship and support for older adults. The project captures caregivers assisting with daily activities and engaging in meaningful interaction within domestic settings. Utilizing a documentary approach, the film relies on natural light and a clean, live-action aesthetic to convey the daily reality of home care. The horizontal format emphasises the supportive connection between the care workers and their clients in an authentic, community-oriented context.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Pure White
Navy
Beige
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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