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Home Instead: Ivybridge Home Care- Recruitment

Date

Feb 2025

Description

Home Instead launches a recruitment campaign for its Ivybridge Home Care division, focusing on the essential role of professional caregivers in providing companionship and daily support to older adults. The project details the day-to-day realities of care work, showcasing authentic interactions between staff and clients within residential environments. Produced with creative support from AdSmart from Sky, the film captures moments of assistance and companionship through a documentary-style lens. The production relies on natural light and domestic settings to maintain a grounded and personal atmosphere throughout the recruitment narrative.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Color
Pure White
Navy
Beige
Background

Living Room

Context

Brand Film / Corporate Video

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