Home Instead Ivybridge Home Care- Recruitment 2025

About

Home Instead launches a recruitment campaign for its Ivybridge Home Care division, focusing on the essential role of professional caregivers in providing companionship and daily support to older adults. The project details the day-to-day realities of care work, showcasing authentic interactions between staff and clients within residential environments. Produced with creative support from AdSmart from Sky, the film captures moments of assistance and companionship through a documentary-style lens. The production relies on natural light and domestic settings to maintain a grounded and personal atmosphere throughout the recruitment narrative.