Holiday Magazine

Oct 2025

Holiday Magazine presents 'The Sons of Samarkand,' a travel-focused fashion editorial that leans into a raw, documentary-style aesthetic. The series captures the intersection of traditional local atmosphere and high-end apparel, utilizing an earthy color palette and consistent natural light to ground the subjects within their rugged, rural settings. Photographer Brett Lloyd captures the scene with an analogue film quality, emphasizing the tactile nature of layered knitwear, fur headwear, and structured tailoring. Creative direction by Franck Durand and styling by Tony Irvine define the project's visual identity, curating ensembles that juxtapose patterned textures against arid mountainous landscapes and local market backdrops. The editorial features model Charlie Tilling-Cole, whose presence is anchored in the surrounding environment through a series of portrait and landscape compositions. The imagery utilizes a nostalgic, documentary tone to frame fashion within the context of travel and place.

Editorial