Holden Dacia
Apr 21 TVC
Brand
ProjectApr 21 TVC
Date
Jan 2025
Description
Holden Dacia presents its April 2021 television campaign, featuring a cinematic look at an SUV navigating wet roads under evening conditions. The spot balances the sharp illumination of headlamps against the soft glow of blurred streetlights, leaning into a moody, high-contrast aesthetic. Produced by Visie Admin with creative development from AdSmart from Sky, the piece utilizes live-action techniques to emphasize the vehicle's presence in a nocturnal environment. The result is a concise, atmospheric automotive film.
Style
Horizontal, Cinematic, Cool
Industries
Mass Market Automotive
Color
Jet Black
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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