Hoka: A Time And A Place
Brand
Date
Oct 2024
Description
Hoka captures the kinetic energy and focus of long-distance running in A Time And A Place. The campaign film documents the anticipation of a marathon start, balancing the intensity of the competition with the surrounding atmosphere of the event. Utilizing a documentary-style approach, the production employs slow motion to heighten the movement of the field as the race begins. The visual execution leans into the vibrant light of golden hour, tracking the progression from the quiet concentration of the starting line to the surge of the pack.
Style
Documentary, Horizontal, Golden Hour
Techniques
Slow motion
Industries
Event
Olympics
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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