H&M: Summer 2019
Brand
Date
May 2023
Description
H&M presents its Summer 2019 collection through a lively, live-action campaign set on a coastal terrace. The film follows a group of friends as they gather for an evening of dining and dancing under open-air lighting. Produced by Golden Projects, the creative captures a convivial mood through candid movement and warm, natural night lighting. The visual narrative highlights the season's lightweight apparel, featuring patterned dresses and relaxed shirting set against a nocturnal ocean backdrop.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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