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Model in grey blazer with braided hair details against a light background for H&M Studio AW 2026
Close-up portrait of a woman looking through a dotted veil wearing dangling rhinestone earrings for H&M Studio AW 2026
Model in black leather jacket and sheer patterned skirt leaning against a car for H and M Studio AW 2026 campaign.
High-angle view of a model in a black dress carrying a handbag walking across a textured concrete plaza, casting a long shadow.
Model in grey blazer with braided hair details against a light background for H&M Studio AW 2026
Close-up portrait of a woman looking through a dotted veil wearing dangling rhinestone earrings for H&M Studio AW 2026
Model in black leather jacket and sheer patterned skirt leaning against a car for H and M Studio AW 2026 campaign.

H&M H&M Studio AW 2026 2026

About

For the H&M Studio AW 2026 collection, photographer Esther Theaker captures a fashion campaign characterized by its clean, editorial aesthetic. Art directed by Giulia Miggiano and Li Von Euler, the imagery explores a contemporary, minimalist approach to seasonal tailoring and structured outerwear. The series features model Libby Taverner across a variety of settings, ranging from bright studio environments to outdoor concrete surfaces. Utilizing natural light to accentuate the graphic geometry of the garments, the work incorporates a muted, earthy palette. Naomi Itkes provides fashion styling, supported by set design from Beatrice Bonino, hair styling by Kalle Eklund, and makeup by Patrick Glatthaar.

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