Logo

H&M: H&M Studio AW 2026

Brand
H&M
Date

Sep 2026

Description

For the H&M Studio AW 2026 collection, photographer Esther Theaker captures a fashion campaign characterized by its clean, editorial aesthetic. Art directed by Giulia Miggiano and Li Von Euler, the imagery explores a contemporary, minimalist approach to seasonal tailoring and structured outerwear. The series features model Libby Taverner across a variety of settings, ranging from bright studio environments to outdoor concrete surfaces. Utilizing natural light to accentuate the graphic geometry of the garments, the work incorporates a muted, earthy palette. Naomi Itkes provides fashion styling, supported by set design from Beatrice Bonino, hair styling by Kalle Eklund, and makeup by Patrick Glatthaar.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by