H&M: SS18
Brand
Date
Nov 2025
Description
H&M presents its SS18 collection through a series of atmospheric vignettes that emphasize the tactile quality of the garments. The campaign footage focuses on the interplay between intricate textiles and the natural movement of lace and patterned weaves. Produced by Wild Gift, the project leans into a clean aesthetic, utilizing natural light to define the textures of the sustainable line. The visual narrative moves between intimate close-ups and expansive shots, grounding the high street fashion collection in both studio settings and organic environments.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Nude / Sand
Context
Advertising Campaign
Associated creatives
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