H&M: Sorrento

Jun 2025

H&M presents the Sorrento collection through a series of editorial lifestyle portraits that lean into the warmth of the coastal environment. The campaign focuses on natural light and distinct textures, utilizing both high-contrast monochrome and warm color palettes to highlight the intricate details of the swimwear range. Photographed by David Portela, the imagery features model Paula Anguera across various outdoor settings, from sandy shorelines to rugged coastal terrain. The execution relies on raw, directional sunlight and organic staging, with makeup artistry by Ricardo Calero emphasizing natural skin tones and the tactile quality of the collection's textiles.