H&M: SEO Transformation Programme
Brand
Date
Mar 2025
Description
H&M explores the changing retail landscape through this video piece for the SEO Transformation Programme. The project examines the shift in high street fashion and commerce habits, balancing real-world storefront footage with technical analysis of digital consumer behavior. The production leans into a clean aesthetic, utilizing dynamic typography and motion graphics to illustrate the current state of the industry. The work was created in partnership with agency Digitas.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Context
Brand Film / Corporate Video
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