H&M: Owning The Room
Brand
Date
Mar 2024
Description
For their latest commercial, H&M explores boardroom dynamics in Owning The Room. The film centers on a group of professionals in a corporate setting, with a sharp focus on tailored silhouettes like the oversized blazer worn by the lead protagonist. The production utilizes live-action technique and a cinematic aesthetic, enhanced by natural light that captures the contemporary office space. The work balances a professional atmosphere with a focus on personal style.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Hot Pink
Pure White
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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