H&M

Apr 2024

H&M presents its latest New Arrivals collection through a series of fashion campaign images. Photographed by Josep Moré with casting by Tina Tapper, the project features model Assa Baradji showcasing a selection of summer-ready contemporary apparel. The editorial photography centers on clean, minimal compositions set against seamless studio backdrops to highlight the structural tailoring and textures of the collection. The series utilizes soft, directional lighting and a restrained aesthetic to emphasize the garments, ranging from voluminous balloon sleeves to minimalist everyday staples. This commercial work adopts a clean, vertical approach that favors a monochromatic palette and architectural details, leaning into a modern and refined visual identity.

Vertical, Clean

High Street Fashion

White Seamless