H&M presents their latest fashion editorial, New Arrivals, focusing on a collection of contemporary summer staples. The project features a series of portraits and full-length shots that emphasize structural tailoring and fabric textures through a minimalist lens.
Photographer Josep Moré captures these looks against a clean studio background, utilizing soft lighting and directional shadows to define the silhouettes. Casting for the series was handled by Tina Tapper, with model Assa Baradji showcasing the season's casual aesthetic. The campaign relies on a clean, commercial visual style, prioritizing the versatility of the apparel through monochromatic palettes and intentional composition.
