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H&M: Mugler H&M

Brand
Date

Apr 2023

Description

The Mugler H&M campaign leans into the energy of a collaborative creative process, framed through a high-octane music video. Captured with a cinematic approach, the production focuses on the interplay between studio recording sessions and high-fashion performance. Following artists through a blue-lit vocal booth and into a bright, architectural white space, the film highlights the fashion collection through the lens of live-action technique. Production handled by DIVISION and post-production by Modern Post emphasize the sharp transitions between the booth and the wider performance environment.

Style

Horizontal, Cinematic

Color
Navy
Jet Black
Background

Office

Context

Music Video

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