H&M
Los Angeles Campaign With Amelia Gray, Delilah Belle, and Julez Smith
Brand
Date
Jun 2025
Description
The Los Angeles campaign for H&M leans into a contemporary aesthetic, featuring models Amelia Gray and Delilah Belle in a series of studio-based portraits. The imagery utilizes a clean, minimalist approach to showcase the collection's versatile silhouettes, ranging from structured tailoring and oversized leather jackets to relaxed denim pairings. Photographed by Daniel Cavanaugh, the work relies on soft light and white seamless backgrounds to maintain a consistent visual rhythm across the series. With makeup by Amber Dreadon, the editorial execution prioritizes sharp styling and neutral palettes. The project brings a refined, commercial sensibility to high-contrast monochrome and denim-forward ensembles.
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