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  • ·Los Angeles Campaign With Amelia Gray, Delilah Belle, and Julez Smith
Two female models posing together against a plain white background wearing contrasting black and white outfits
Amelia Gray, Julez Smith, and Delilah Belle pose in tailored black and white outfits against a neutral studio backdrop for H&M.
Amelia Gray and Delilah Belle posing in matching dark pinstripe denim jackets and long shorts against a white studio backdrop.
Delilah Belle posing in an oversized camel trench coat, white crop top, and baggy light wash denim jeans in a studio.
Model Amelia Gray posing in a black leather jacket, black bandeau top, and black jeans against a white backdrop.
Delilah Belle wearing a beige trench coat, wide-leg jeans, and slingback heels sitting on a chair against a white backdrop.
Two female models posing together against a plain white background wearing contrasting black and white outfits
Amelia Gray, Julez Smith, and Delilah Belle pose in tailored black and white outfits against a neutral studio backdrop for H&M.
Amelia Gray and Delilah Belle posing in matching dark pinstripe denim jackets and long shorts against a white studio backdrop.

H&M Los Angeles Campaign With Amelia Gray, Delilah Belle, and Julez Smith 2025

About

H&M presents its Los Angeles campaign, a fashion editorial series capturing a contemporary collection through a minimalist lens. The project leans into a clean, monochromatic aesthetic, utilizing studio lighting to highlight architectural cuts and elevated denim silhouettes. The series was photographed by Daniel Cavanaugh and features models Amelia Gray and Delilah Belle. The execution relies on consistent, soft light and a sterile white backdrop to emphasize the interplay between oversized tailoring and casual staples. Makeup artist Amber Dreadon provides a refined, understated finish, maintaining the project's overall commercial, minimalist visual direction.

Brand

H&M

Credits

Daniel Cavanaugh
Photographer
Amber Dreadon
Makeup Artist
Amelia Gray
Model
Delilah Belle
Model
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