H&M: Lingerie

Oct 2023

This H&M lingerie campaign features a series of monochromatic portraits centering on model Abby Champion. Through an editorial lens, the imagery employs clean studio lighting and minimalist staging to highlight fabric textures and silhouettes. The project was captured by photographer Pauline Suzor with art direction by Emelie Engstrand. The shoot incorporates natural styling, with hair by Henrik Haue and makeup by Ignacio Alonso, maintaining a consistent high-key aesthetic across both commercial and editorial captures. Casting for the campaign was managed by Rita Ornellas and Tina Tapper.

Editorial, Vertical, Monochrome, Clean

White Seamless

Advertising Campaign