H&M

Oct 2023

H&M presents this lingerie campaign featuring model Abby Champion, captured in a series of intimate, high-key portraits. The project centers on minimalist staging and deliberate composition, emphasizing the delicate lace and fabric textures of the collection. Photography by Pauline Suzor and art direction by Emelie Engstrand lean into a monochromatic aesthetic, utilizing clean studio backdrops and natural light. The production features hair styling by Henrik Haue and makeup by Ignacio Alonso, with casting managed by Rita Ornellas and Tina Tapper. The visuals utilize an analogue film technique to maintain a clean, textured look across the editorial series.

Editorial, Vertical, Monochrome, Clean

Lingerie & Underwear

White Seamless

Advertising Campaign