H&M
H&M x Magda Butrym 2025 Lookbook
Brand
Date
Apr 2025
Description
The H&M x Magda Butrym 2025 lookbook presents a collection defined by sculptural silhouettes and heavy tactile textures. Captured by photographer Joanna Wzorek, the editorial series leans into a minimalist aesthetic, utilizing a clean studio backdrop to focus on the intricate craftsmanship of the collaboration. Art direction by Li Von Euler provides a consistent visual framework across the series, while styling by Jacob K emphasizes bold garment details, including large-scale floral appliqués and structured knitwear. Featuring model Rejoice Chuol, the imagery relies on clean lighting to highlight the depth of the fabric work and sharp, editorial tailoring.
Style
Editorial, Vertical, Clean
Background
White Seamless
Context
Lookbook
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.