H&M

Sep 2025

The H&M Studio A/W 2025 campaign explores oversized tailoring and contemporary silhouettes through a clean, editorial lens. Photographed by Sharna Osborne with fashion styling by Jacob K, the collection balances structural elements like cocoon sleeves and sharp tailoring with delicate textures and minimalist layering. Art direction by Li Von Euler frames the pieces against both stark white backgrounds and moody, textured backdrops. Featuring model Luiza Perote, the imagery employs soft light and desaturated tones to emphasize the collection's muted palette and refined geometry. The shoot incorporates key contributions from hair stylist Kalle Eklund, makeup artist Lucy Bridge, and casting director Jessica Martinelli, collectively establishing a visual identity rooted in minimalist fashion.

Editorial, Vertical

Soft Light

High Street Fashion

Advertising Campaign