H&M: H&M Resort Essentials Lookbook
Brand
Date
Jun 2025
Description
The H&M Resort Essentials lookbook showcases a seasonal collection through a series of outdoor editorial portraits. Photographed by Thomas Cooksey, the project features model Nyakong Chan across varied coastal and rugged landscapes, including sand dunes, rocky cliffs, and beach horizons. The imagery utilizes a minimalist aesthetic, leaning into soft natural light to highlight the intricate textures of the garments, such as broderie anglaise, eyelet embroidery, and ribbed fabrics. With a focus on earthy tones and clean vertical framing, the campaign captures a refined approach to resort wear.
Style
Lifestyle, Vertical
Techniques
Natural light
Industries
Context
Lookbook
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.