H&M presents the June 2025 menswear lookbook, a series of studio portraits featuring model Arthur Gosse. The project highlights a collection of tailored contemporary ensembles, ranging from structured suits to casual blazer-and-t-shirt combinations, captured against neutral backdrops to maintain a focus on garment silhouette and texture.
Photography for the series is led by Carlos Garcia, who utilises soft, diffused lighting to create a clean, editorial aesthetic. Grooming and styling support is provided by hair stylist Ali Pirzadeh and makeup artist Ignacio Alonso. The imagery leans into a minimalist sensibility, utilizing natural light and clean compositions to showcase the collection's tailoring.
