H&M
H&M LOOKBOOK MEN June 2025
Brand
ProjectH&M LOOKBOOK MEN June 2025
Date
Jun 2025
Description
This H&M menswear lookbook for June 2025 focuses on contemporary tailoring and versatile wardrobe staples. Captured by photographer Carlos Garcia, the series documents model Arthur Gosse in a collection of structured suits, trench coats, and essential t-shirts against neutral studio environments. The project leans into a clean, minimalist aesthetic, using soft, diffused light to highlight the construction of each garment. With styling support from hair stylist Ali Pirzadeh and makeup artist Ignacio Alonso, the imagery maintains a consistent editorial tone, emphasizing polished lines and textures through a series of vertical portraits.
Style
Vertical, Clean
Industries
High Street Fashion
Color
Pure White
Background
Grey Seamless
Context
Lookbook
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