H&M

Feb 2025

The H&M Limited Edition 2025 lookbook presents a collection of fluid silhouettes and structured accessories set against a neutral grey studio backdrop. The photography, executed by Daniel Archer, highlights intricate garment textures—ranging from draped silk and gathered blouses to detailed lace—through soft, clean lighting. The series features model Meriam Turki, with makeup artistry by Nihal Mohamed and casting by Nathan Couzins. The imagery adopts a crisp, lifestyle-focused aesthetic, emphasizing the interplay between the collection’s bold terracotta and cream palettes and its metallic accents. The project maintains a consistent editorial tone throughout, utilizing natural light and clean staging to focus exclusively on the tailoring and design elements of the seasonal pieces.

Lifestyle, Vertical, Clean

High Street Fashion

Grey Seamless

Lookbook