H&M

Dec 2023

The H&M Holiday 2023 campaign centres on a series of intimate, studio-based portraiture. The imagery explores the textures of seasonal apparel through a monochromatic lens, with creative capture led by photographer Paul Bellaart. Featuring model Nelson Gariba, the campaign leans into a clean, editorial aesthetic. Makeup artist Chris Völkers complements the wardrobe—defined by sequined garments and ornate jewellery—with a focus on high-contrast features. The work utilizes soft lighting against a minimal backdrop to maintain a consistent tone across the portrait series.

Editorial, Vertical, Monochrome, Clean

Luxury Fashion Houses

Grey Seamless

Advertising Campaign