H&M: H&M Holiday 2023
Brand
Date
Dec 2023
Description
The H&M Holiday 2023 campaign centres on a series of intimate, studio-based portraiture. The imagery highlights the season's tactile apparel through a clean, editorial lens, focusing on detailed textures like sequins and ornate accessories. Photographer Paul Bellaart captures the subjects against a minimalist dark grey seamless background. The project employs a deliberate monochrome aesthetic, utilizing soft studio lighting to define the compositions. Chris Völkers serves as the makeup artist for the shoot, which features model Nelson Gariba.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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