H&M
H&M AW2025
Brand
ProjectH&M AW2025
Date
Sep 2025
Description
H&M presents the AW2025 fashion campaign, a series of portraits highlighting the season's collection through focused, editorial composition. The imagery centers on model Devyn Garcia, showcasing structural outerwear and textures against neutral backgrounds. Photographer Alejandro Sonoro utilizes clean, directional lighting to emphasize garment details and material finishes, ranging from faux fur to leather and patent accessories. Fashion direction by Hilda Sandström defines the aesthetic, supported by hair styling from Paolo Soffiatti and makeup by Giulia Cigarini. Casting was led by Jessica Martinelli.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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