H&M presents the AW2025 fashion campaign, a series of portraits featuring model Devyn Garcia. The visuals prioritize a clean, editorial aesthetic, utilizing directional lighting to emphasize the textures of seasonal apparel, including faux fur outerwear and patent leather footwear.
Photographed by Alejandro Sonoro, the campaign benefits from fashion direction by Hilda Sandström. The production team also included hair styling by Paolo Soffiatti and makeup by Giulia Cigarini, with casting handled by Jessica Martinelli.
