H&M: Gabbriette x H&M

Mar 2024

This fashion campaign for H&M stars model Gabbriette, captured in a series of editorial vignettes that blend high-street apparel with urban candidness. The project, photographed by Daniel Cavanaugh, moves between intimate indoor settings and the gritty textures of New York City streets. Across the imagery, the aesthetic leans into clean compositions, utilizing direct flash and warm natural light to highlight the versatility of the collection pieces. The series features styling by Jaime Kay Warren, whose wardrobe selections range from sequined evening wear to oversized tailoring and denim separates. Hair styling by Sirsa Ponciano and makeup by Frank B complete the editorial look, maintaining a polished appearance that remains grounded in the surrounding metropolitan environment. The campaign draws on techniques including analogue film photography and classic editorial portraiture.

Vertical, Clean, Editorial

Advertising Campaign