H&M

Mar 2024

H&M’s campaign featuring model Gabbriette leans into an editorial fashion aesthetic, blending high street sensibilities with raw, urban settings. Captured by photographer Daniel Cavanaugh, the series utilizes direct flash and natural light to emphasize texture, from sequin-laden evening wear to oversized pinstripe tailoring. The project channels a candid energy, staging Gabbriette across diverse backdrops that range from classic New York City storefronts to intimate, breakfast-themed indoor scenes. With fashion styling by Jaime Kay Warren, the collection highlights a versatile wardrobe of denim, leather, and tailored separates. The production aesthetic is rounded out by hair styling from Sirsa Ponciano and makeup by Frank B, delivering a clean, contemporary look.

Vertical, Clean, Editorial

High Street Fashion

Advertising Campaign