H&M

Sep 2023

The Everyday Fashion project for H&M presents a refined series of editorial portraits focused on tactile knitwear and minimalist silhouettes. Shot by photographer Pauline Suzor, the campaign utilizes a clean, high-key studio aesthetic to emphasize the texture of chunky ribbed sweaters, structured wool coats, and fluid maxi skirts. Featuring model Grace Elizabeth, the imagery leans into a contemporary, understated mood. With fashion styling by Oscar Lange and hair and makeup by Henrik Haue, Anya de Tobon, and Marina Andersson, the production emphasizes clean lines and neutral tones. Casting direction by Rita Ornellas completes the project, which highlights a modern approach to wardrobe staples through natural light and deliberate, minimal framing.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Lookbook