H&M
EDITION Collection
Brand
ProjectEDITION Collection
Date
Feb 2024
Description
H&M presents the EDITION collection, a series of fashion portraits focused on clean lines and minimalist silhouettes. The editorial campaign features model Quinn Mora in a study of monochrome texture and structural design, captured against neutral studio backdrops. The work leans into a refined aesthetic defined by soft lighting and sharp focus on fabric detailing. Photographer Paulo Almeida collaborates with designer Eliana Masgalos to highlight the collection's geometric accessories and tailored layering. Casting for the project was led by Tina Tapper, emphasizing a minimalist visual approach.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black
Background
Grey Seamless
Context
Lookbook
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