H&M
EDITION Collection
Brand
ProjectEDITION Collection
Date
Feb 2024
Description
H&M presents its latest EDITION collection through a series of fashion editorial portraits, focusing on clean lines and minimalist silhouettes. The imagery highlights the collection’s textured fabrics and precise tailoring, set against a neutral grey studio backdrop. Photographer Paulo Almeida utilizes controlled soft light to emphasize the structural details of the garments, from ribbed knitwear to oversized cotton layering. With design work by Eliana Masgalos and casting by Tina Tapper, the campaign features model Quinn Mora to explore the monochromatic aesthetic of the season.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black
Background
Grey Seamless
Context
Lookbook
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